V.G. Diaz & Associates LLC

Sell a Business

Sell Side Brokerage Services

V.G. Diaz & Associates offers business brokerage services coupled with industry expertise to anyone considering selling a small to medium size businesses in the area of retail, medical wellness (e.g. MedSpa), gas stations, c-stores, liquor stores, restaurants, and more. Services include business valuations, exit strategies, brokerage services and many other subjects related to the sale or purchase of a business.

Sell a Business


Whether you’re ready to retire, planning a strategic exit, pursuing a new venture, or have other reasons for considering the sale of your business; selling your business is a major decision.

Understanding the selling process, what to expect, and the facts about current business sales in your area is essential.

At V.G. Diaz & Associates, we can help. Seeking guidance from a professional business broker can help you navigate the selling process and get you the very best price and terms for your life’s work.

We Make Selling Simple


The idea of selling your business can feel overwhelming. We make it as simple as possible with our 3-step selling process to get you the very best price and terms for your life’s work.


Initial Consultation

You don’t have to make a commitment at this point; you are just getting informed. We will talk with you about the selling process and the benefits of working with a professional business broker. And, we want to learn more about you the business you have built. The goal of this step is to learn about one another and determine if it’s a fit to work together.


Business Valuation

The first question almost every seller asks is: “What is my business worth?” Through our initial consultation and a confidential review of your financials, we can answer this question. We will use data driven methods to provide a fair market valuation of your business. Remember: Only the marketplace can decide the true value of your business.


Listing Agreement

Once we agree that the fair market valuation is in line with your needs and expectations, we begin the process to list and market your business. This is where we formalize our relationship. We will execute a listing agreement and that's when the real work begins...for us! For you, it's business as usual with your focus on running your business.

Before You Put Your Business
Up for Sale

Selling a business isn’t like selling a personal possession you no longer want. Making a split decision and prematurely advertising the sale of your business will put you at a serious disadvantage. Understanding your own motives for selling and gathering all of the necessary information will make you better prepared to move forward with the sale of your business.

Making the Choice to Sell

If you’ve made the decision to sell your business, you have a concrete reason and expectations. If you’re still feeling unsure, there may be a reason. These are the two most common questions asked by sellers.

How much is my business worth?

Do I really want to sell?

Answering these questions for yourself will likely illuminate whether you’re really ready to sell your business. Obviously, the answer to the first question won’t be the same for every business. However, there is a relevant answer that applies to every business sale. The potential worth of your business doesn’t matter. If you’re truly prepared to sell your business, you’ll be ready to sell for what the market is prepared to pay. With that in mind, the second question will likely answer itself.

Gather Information

To pitch your business to potential buyers, you need to have all of the relevant information at your fingertips. Follow this checklist to get your paperwork in order.

Three years profit and loss statements

Federal income tax returns for the business

List of furniture, fixtures and equipment (FF&E)

List of inventory and work in process if applicable

Lease and lease-related documents if real estate is leased

Property records, taxes, and last appraised value if real estate is owned

List of loans against the business (include payments and payment schedule)

Equipment leases for any leased equipment

Franchise agreement if the business is a franchise

Ensure all paperwork and financial statements are as current and accurate as possible. Presentable financial statements show prospective buyers everything your business has to offer and why it is worth the investment of their time and money.

Understanding Your Buyers

You might be surprised to find out that your potential buyer’s reasons for purchasing your business aren’t that different from the reasons you want to sell. Just as a seller’s motive to sell is about more than money, a buyer’s must be also. A more likely motive for a buyer to purchase a business is the attempt to change their current employment situation.

Your Buyer’s Profile

Understanding your buyer is a crucial part of making the sale. While money is important, it’s rarely at the top of the priority list. A serious buyer is often more interested in investing in their own future as a businessperson without working beneath another employer. Most buyers have never owned a business before and are considering a business they hadn’t thought of before it was introduced to them. A serious buyer will have realistic expectations while being willing to take the risks necessary to start their own business.

What Buyers Want

If your buyer has serious intent to purchase your business, it’s vital to understand their expectations. Almost 50% of buyers will have less than $100,000 to invest in a business. The remaining funds will likely come from loans from family and acquaintances or professional lenders. These new business owners will need cash flow to generate income and repay these loans. You should be able to answer these questions from your potential buyer.

Preparing Your Business to Close the Deal

Your buyer is making an investment in your business and has no desire to pour significant funds into an operation that needs a serious upgrade. Everything in your business has some value and now is the time to polish those values until they shine. In the same way your business should look attractive to customers, it should appeal to potential buyers. Invest in necessary cosmetic upgrades like sign repairs, new carpet, and fresh paint.

Everything Has Value

Take additional time to prepare the unseen side of your business as well. Update your operations manual (if you don’t have one, you should create one immediately). While it’s not required to include these items in your sale, they can add significant value to your business and give a buyer more confidence in the business being a well-run operation. Don’t discount the value of customer lists, proprietary products, well-maintained equipment, secret recipes, customized software programs, or well-trained and tenured employees.

Maintain Transparency to Eliminate Surprises

By gathering and updating all of the necessary financial information, you have had the opportunity to reveal all of the important aspects of your business. This process gives you the opportunity to find and eliminate any problems that might arise and derail your sale. Ensure your business is free of legal, environmental, accounting, employee, or other potential problems and provide clear proof of these facts to your buyer. No one likes to be in the middle of an expensive investment only to find skeletons in the closet. Your transparency will make the sale process run smoothly, increase buyer confidence and speed closing.

Ready to Sell Your Business?

Selling your business is a process that takes a considerable amount of knowledge, dedication, and hard work. A professional business broker can make all the difference when it comes to the speed and success of your sale.

Schedule a Call Today!

Click the Calendar Link below to schedule a FREE, No-Obligation, 30-minute consultation with an expert business broker today. We will discuss the selling process, what to expect, and the facts about current business sales in your industry.

V.G. Diaz & Associates, holds all conversations confidentially.

Frequently Asked Questions

How long does it take to sell my business?

It generally takes, on average, between six to nine months to sell most businesses. Keep in mind that an average is just that. Some businesses will take longer to sell, while others will sell in a shorter period of time. The sooner you have all the information needed to begin the marketing process, the shorter the time period should be. It is also important that the business be priced properly right from the start. Some sellers, operating under the premise that they can always come down in price, overprice their business. This theory often “backfires,” because buyers often will refuse to look at an overpriced business. It has been shown that the amount of the down payment may be the key ingredient to a quick sale. The lower the down payment, generally 40 percent of the asking price or less, the shorter the time to a successful sale. A reasonable down payment also tells a potential buyer that the seller has confidence in the business’s ability to make the payments.

What are can business brokers do – and, what can’t they do?

Business brokers are the professionals who will facilitate the successful sale of your business. It is important that you understand just what a professional business broker can do — as well as what they can’t. They can help you decide how to price your business and how to structure the sale so it makes sense for everyone — you and the buyer. They can find the right buyer for your business, work with you and the buyer in negotiating and every other step of the way until the transaction is successfully closed. They can also help the buyer in all the details of the business buying process. A business broker is not, however, a magician who can sell an overpriced business. Most businesses are saleable if priced and structured properly. You should understand that only the marketplace can determine what a business will sell for. The amount of the down payment you are willing to accept, along with the terms of the seller financing, can greatly influence not only the ultimate selling price, but also the success of the sale itself.

What can I do to sell my business?

A buyer will want up-to-date financial information. If you use accountants, you can work with them on making current information available. If you are using an attorney, make sure they are familiar with the business closing process and the laws of your particular state. You might also ask if their schedule will allow them to participate in the closing on very short notice. If you and the buyer want to close the sale quickly, usually within a few weeks, unless there is an alcohol or other license involved that might delay things, you don’t want to wait until the attorney can make the time to prepare the documents or attend the closing. Time is of the essence in any business sale transaction. The failure to close on schedule permits the buyer to reconsider or make changes in the original proposal.

Why is seller financing so essential to the sale of my business?

Surveys have shown that a seller, who asks for all cash, receives on average only 70 percent of their asking price, while sellers who accept terms receive on average 86 percent of their asking price. That’s a difference of 16 percent! In many cases, businesses that are listed for all cash just don’t sell. With reasonable terms, however, the chances of selling increase dramatically and the time period from listing to sale greatly decreases. Most sellers are unaware of how much interest they can receive by financing the sale of their business. In some cases it can greatly increase the amount received. And, again, it tells the buyer that the seller has enough confidence that the business can, indeed, pay for itself.

What happens when there is a buyer for my business?

When a buyer is sufficiently interested in your business, he or she will, or should, submit an offer in writing. This offer or proposal may have one or more contingencies. Usually, they concern a detailed review of your financial records and may also include a review of your lease arrangements, franchise agreement (if there is one), or other pertinent details of the business. You may accept the terms of the offer or you may make a counter-proposal. You should understand, however, that if you do not accept the buyer’s proposal, the buyer can withdraw it at any time. At first review, you may not be pleased with a particular offer; however, it is important to look at it carefully. It may be lacking in some areas, but it might also have some pluses to seriously consider. There is an old adage that says, “The first offer is generally the best one the seller will receive.” This does not mean that you should accept the first, or any offer — just that all offers should be looked at carefully. When you and the buyer are in agreement, both of you should work to satisfy and remove the contingencies in the offer. It is important that you cooperate fully in this process. You don’t want the buyer to think that you are hiding anything. The buyer may, at this point, bring in outside advisors to help them review the information. When all the conditions have been met, final papers will be drawn and signed. Once the closing has been completed, money will be distributed and the new owner will take possession of the business.